Effective outreach for SEO

SEO is all about online visibility and discoverability – and outreach is one of the most powerful tools in the organic search arsenal. SEO outreach, or digital PR, is the process of creating valuable backlinks to your website via authoritative, trusted third party sites and platforms.

When well-established sites with quality, relevant content are linking back to your site, your organic search rankings improve and you’re able to reach a bigger audience of potential customers. Having people discover your business through a site they already trust helps to generate high-quality traffic to your site – with users who are more likely to convert.

How does it work?

SEO outreach starts with your own content creation. It’s only by offering interesting, valuable content that you’ll be able to get your business, product or opinion featured on other sites – especially publisher sites.

And since everyone and their aunt can have a blog, you’ve got to be creating content of a higher standard that’s worth publishing. When you have content worth publishing, the job of SEO outreach is made that much easier.

The Mickey Llew SEO Outreach Process

Successful outreach can’t be achieved through an automated ‘spray and pray’ approach. Where some simply set up bulk mailers and blast out content to an indiscriminate list of publishers and bloggers in the hope of getting some coverage, we take a more strategically focused and personalised approach.

Here’s how we do it:

Planning for publishing

SEO outreach isn’t simply an afterthought in the content strategies we develop for clients. While developing content calendars and topics for upcoming content, we’re already thinking ahead as to how far that content could go in our publisher network and how it can be repurposed for different platforms. Keeping content fresh, interesting and relevant helps ensure your content can be used beyond your own site.

Integrated content diessemination

For us, the content cycle doesn’t end with hitting ‘Publish’ on your site. That’s just the beginning. We work with our clients to make their content work for them as a lead generation and brand awareness tool. We look at tactics such as the publication of newsletters to targeted databases and the creation of niche media and blogger lists relevant to your unique business. This is all done based on a deep understanding of your target customers, their interests and the publisher content they consume.

Relationship building

There’s no such thing as a silver bullet when it comes to content for outreach. What works for one publisher site, won’t hit the same mark for another. So the Mickey Llew team pay careful attention to the content needs of target publisher sites in order to create a win-win for both parties. Sometimes that means an exclusive guest post for a blog or a sponsored advertorial, other times it might mean identifying opportunities for product reviews with influencers within your industry. You have to be flexible.

We take the time to build relationships with the publishers and third party sites so we can offer personalised content solutions that ultimately get you the results you want to see.

Tracking, analysing and refining

As with everything we do, we ultimately want our activities to give you results that prove ROI. In this case, sending a piece of content out to 200 sites and getting 2 pieces of coverage is not a success. Neither is getting a low quality backlink from a site that scrapes content from around the web without adding any value. We help you understand what outreach wins you want and give you a transparent view of what’s working, what isn’t and how to keep refining it.

As with everything we do, we ultimately want our activities to give you results that prove ROI. In this case, sending a piece of content out to 200 sites and getting 2 pieces of coverage is not a success. Neither is getting a low quality backlink from a site that scrapes content from around the web without adding any value. We help you understand what outreach wins you want and give you a transparent view of what’s working, what isn’t and how to keep refining it.